LoveJoy Collective Branding
LoveJoy Collective is an inclusive photography business that creates branded imagery to help womxn entrepreneurs connect with their brand, their clients, and their colleagues. LoveJoy Collective sought branding that spoke to a classic and fashionable aesthetic while remaining authentic to its home-grown nature.
Sketching and Ideation
The process began as many branding projects do: with pencil and paper. After quickly iterating on several ideas, I moved into Procreate on the iPad to digitally refine my sketches.
Refinement
The client expressed interest in options 1 and 2 for their hand-lettered and classic feeling respectively. The two ideas were combined in the form of a monogram paired with a uniquely rounded serif font. The result was three logos that can be applied across various print and digital platforms.
Color Palette
A variety of logos needs a variety of colors! The palette is made up of jewel-toned colors which are versatile for digital and print surfaces. Jewel-toned colors are also the most recommended when it comes to portrait photography, making the color palette speak volumes for the brand.
Application
Below are examples of how the logo and brand guidelines are applied across print and digital mediums.
